In the age of hyper connectivity it is exciting to wonder what 2018 will hold in store for us. These are few out of the top information technology trends for the year 2018.

Digital marketing

In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Digital marketing has been around for quite some time but it hasn’t been very well utilized. People should try as much as possible to advertise their product online, if it cannot be done by the individual, it can always be contract to reputable companies.

Some things needed to be known about digital marketing include:

-The use of digital marketing in the digital era not only allows for brands to market their products and services but also offers online customer support through 24×7 services to make the customer feel supported and valued.
-The use of social media in digital marketing interaction allows brands to receive both positive and negative feedback from their customers as well as determine what media platforms work well for them.
Digital marketing provides increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, s, and websites about their experience with a product or brand.
-Not surprisingly, billions of marketing dollars spent on traditional channels is already starting to shift to digital

SEO

SEO stands for Search Engine Optimization. It is the process of getting traffic from the free, organic, editorial, or natural search results on the search engines. Simply put, it’s the name given to the activity that attempts to improve search engine rankings. In many respects, it’s simply quality control for websites. SEO may target different kinds of search, including image search, local search, video search, and news search engines. Employing a sound SEO strategy will help you position your website properly to be found at the most critical points in the buying process or when people need your site.

 Artificial intelligence

According to the father of Artificial Intelligence, John McCarthy, it is defined as “The science and engineering of making intelligent machines, especially intelligent computer programs”. Artificial Intelligence is a way of making a computer, a computer-controlled robot, or a software think intelligently, in the ways normal humans think.

Artificial intelligence is accomplished by studying how human brain works, and how humans learn, decide, and work while trying to solve a problem, and then using the outcomes of this study as a basis of developing intelligent software and systems.

Digital Twin

Just think as if you still have access to your product, after it has left the factory ware house and now is in your customers’ care. If that were the case, you would know how your customer was using the product. That would be handy information to have as you sell to prospective customers or talk to current ones about upgrading. Moreover, you’d have a complete picture of the product’s current and past states – which can help predict the future.

A Digital Twin does all of this, without requiring you to knock down your customers’ doors on a regular basis. With a Digital Twin, each manufactured asset has a maintained digital record of the current and past configuration or state – including changes to hardware and software components.

Complete traceability is just the beginning. Using the Digital Twin, you can monitor performance, security, open source, legal and regulatory compliance throughout the asset’s history.

It Improves profitability by analyzing the configurations of fleets of assets for future sales, recalls, or update opportunities. Improves decision making by analyzing individual assets against their real-world usage. Ensures security, legal, and regulatory compliance thanks to hardware and software configuration traceability.

Block chain

Generally described as a decentralized ledger, that may have additional embedded functionality, or the ability for user scripting of functionality e.g bitcoin.

A distributed database that maintains a continuously-growing list of records secured from tampering and revision. Each block contains a time stamp and a link to a previous block. The block chain – conceived in 2008 and first implemented in 2009 – is the main technical innovation of bitcoin, where it serves as the public ledger for bitcoin transactions. In this case, every user is allowed to connect to the network, send new transactions to it, verify transactions, and attempt to create new blocks. The bitcoin block chain design has been the inspiration for other applications.

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