If there is a good time to look at what web design trends are currently ruling the market, it is now. Afterall, we are more than halfway into the year already – and whatever has happened till now will just be built upon for the rest of the year.
Mostly, that is.
That said, it is never too late to redesign your inbound website to meet up with the current trends. If that’s something you have put down in your schedule, here are some of the trends you totally want to keep in mind.
There was a time when there were only a handful of brands vying for attention in any given space. That time, it was much easier to go with a subtle color since that would still get the message across without ‘disturbing’ the target audience.
As of now, you might need to disturb your audience to get their attention.
Bolder colors are now everywhere, and for a good reason too. With them, you get to fascinate your audience and keep their attention better than you would with duller colors.
How about that for a change?
Flat designs and imagery are everywhere already. Your customers are most likely getting tired of this, and they would rather have something else that portrays your brand imagery better.
That is why your inbound website redesign would not be complete without an imagery that displayed more depth.
Speaking of depth, kill the 2D designs in favor of 3D logos and imagery. Sprinkle a little bit of animated images in the mix, and you are on your way to a more attractive website.
Web design trends of old tended towards more of geometrical shapes than any other form. The reason for that is not far-fetched as these shapes provided designers with the symmetry they needed in their work while also helping the brand make sense to its audience.
The thing is, your audience have now matured to a stage where they want to feel a personal connection to the website.
Geometric shapes are too perfect – and they could make your brand lose the human element. Fortunately, you can play around with organic shapes for a better effect.
These organic shapes retain elements of geometry beneath the surface, but they don’t obey all the laws of symmetry which would have made them look rigid otherwise.
The stats have been out for a while now, but designers just seem to be taking much notice of it now. What stats?
Well, video content is known to drive engagement way more than text would. If we are correct, the aim of your inbound website is to drive engagement and retain visitors – so video is surely the way to go.
Besides, video content helps to make sure things are not boring on the website. Long lines and bodies of text could quickly throw off your target market. When they have one or two videos here and there to spice things up, though, they become more interested in sticking around.
The very successful brands understand one thing: People are emotional buyers.
Even if someone were to come over to your website with the intention of window-shopping only, you could emotionally convince them to make a purchase instead.
Now, this can become a challenge due to the diverse buyer persona we have out there. Good news is, there are ways you can optimize your website copy and content to be emotionally-inclined, helping you target a huge wave of users in one fell swoop.
If your website sells sports gear for kids, for example, an image of a parent practicing such a sport with their kids will do you better than one where the kid is in a team.
Chances are, their parents get them the sports gears, not the coaches. Thus, you have been able to target the market you are advertising to – parents.
Even if the coaches were the ones getting the sports gears, seeing such images on your website will trigger an emotional response which could make them complete that purchase on the spot.
Depending on the niche and industry your business is based in, these visual cues are very important in forming an emotional connection with the client/ customer.
No one created the rules for what kinds of fonts could be used for different cases – but functionality brought out these rules anyways. That is why serifs are best used on printed materials and not on websites. Thankfully, technology has developed to the stage where screens can now render the pixels in serifs so fine, your customers won’t miss a beat.
Interestingly, serifs render just as beautifully in headings and subheadings as they do in body text. If that means anything, its’ that no part of your website text/ copy would look off with this character font.
Did you know that you could use borders for your website without really using borders?
This is not some trick question. Give us a moment to explain the logic behind this.
Borders are there for a purpose. They help you break your content and sections in the website such that it allows for a better flow and visual appeal. Instead of gong the traditional way of borders, though, you could use white space to even better effect.
Besides performing the same functions as a border, ample white space also lets your bolder colors (see trend above) shine better against the background and every other element on the same page.
Two for the price of one, don’t you think?
Less is More
When it comes to design, truer words have probably never been spoken.
While you want to dazzle with your inbound website design, you don’t want to do so at the expense of drawing all the focus away from the important things – your content.
That is why a minimalist approach will continue to dominate in the industry.
Go for one- or two-color shades that best resonates with your graphics plan, and work with bold typefaces for effect. Spread that logic all around the website, and you will have better results for it.
On the one hand, you have achieved a nice design which still showcases your content. On the other hand, you are not mentally stressing your visitors to think about a lot of elements at the same time when they could just focus on the content at hand.
Employing these trends
Funny as it may sound, you don’t have to delve into all of these trends for your website at the same time. Achieving a proper design level will be knowing just what to embrace and which ones to do away with.
Fortunately, you don’t have to walk that path alone.
Bringing in a professional web design agency will take all that stress off your hands. Afterall, they have enough experience in this field to help determine what will work best for your website.
Again, if you have put down a website redesign on your calendar – and you have these trends at your disposal – cheers to a better website!