The Mantra is –
Let’s first understand what is an App Store Optimization and how it works:
In simple words, an App Store Optimization (ASO) is a series of strategic processes of optimizing the visibility of an app across App Stores (such as Google Play, iTunes/Apple Store, Windows store) just as an SEO is for websites across Google and other search engines.
It starts with your competitor investigation & benchmarking, a complete analysis of your current app store presence and market analysis. This audit report usually follows with a campaign planner including keywords, app title & name recommendations, the description and screenshots – each drafted to boost your app’s organic discoverability, converting more users and eventually making profits.
Why it is important
Recent studies have proved that about 73% of all app downloads are triggered from the result of a search string made by the users. This means that your app should be optimized in a manner that it appears on top rankings when a relevant search is made across App Stores.
The Key Factors
You cannot compare apples with oranges as every app is different and require a completely different set of strategies and campaigns to flourish. Having said that, here are a few key factors that are always going to matter in any App Store Optimization & Marketing campaign:
❏ The App Title
❏ User Personas
❏ Keyword Analysis
❏ A Captivating Description
❏ App Listing Localization
❏ Multi-direction Promotion
❏ Reviews, Feedback & Rating
Technologies & Tools that we ❤ using for a result-oriented App Store Optimization:
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